At its core, it features the letters 'S' and 'P' intertwined within an 'X' shape. This choice serves as a visual metaphor for the company's core values and expertise.

'S' and 'P' represent Server Partners, forming a clear and memorable brand identifier. It signifies the company's commitment to simplicity and transparency in its investment strategies. The minimalistic style communicates a sense of directness and clarity, reflecting the company's approach to business.

The subtle inclusion of the 'X' within the logo holds a deeper meaning. The concealed 'X' symbolizes Server Partners' unique talent for uncovering hidden opportunities in the world of investments. It suggests that beneath the surface there exists a layer of expertise and insight, waiting to be discovered.

The overall design exudes balance and harmony, mirroring Server Partners' commitment to creating well-balanced investment portfolio. The minimalist aesthetic instills trust and confidence, conveying that the company is a reliable choice for navigating the complexities of the financial world.

The idea was to craft a clean and minimalistic user experience. To establish a sense of trust and authority, I chose a classic serif font for headlines, exuding timeless elegance. The pastel accent colors  were selected to infuse a subtle touch of warmth and modernity.

You might be aware that mobile devices have some limitations compared to desktop.

The desktop version features neat hover effects, where monochrome elements change to color when you hover your mouse over them. However, due to these limitations, it is not possible to provide the exact same experience on mobile devices. Therefore, I decided to remove the hover effects, ensuring that these elements are colorful by default when viewed on mobile. This approach helps maintain an appealing and lively appearance for the mobile website, preventing it from feeling dull and boring to users.

Server Partners are highly engaged in various events, providing an opportunity to find them in social gatherings in the future.

Furthermore, you can arrange a face-to-face meeting with them at specific event using the integrated Calendly widget.

You can also review a recap of previous events. This allows to stay informed about past activities and engagements.