At its core, Flör embodies a blend of Nordic minimalism with a touch of French classics. The name 'Flör' is an Estonian-inspired variation of the French word 'Fleur,' which means 'flower.' This logo draws inspiration from the concepts of simplicity and natural beauty, showcased in its playful yet elegant handwritten style.The stem within the logo symbolizes growth and strength, while the budding flower and scattered seeds represent creativity and the unique, handcrafted essence of the brand. In essence, the logo tells a story of the harmonious relationship between nature, culture, and craftsmanship. It serves as a symbol of the meticulous care I invest in crafting each item.